Web Design Companies – How To Choose The Right One For Your Business

Your website is your company’s calling card on the internet so you need to have one you’re proud of and does the job it’s meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here’s how you do it.

Firstly, you must establish your goals. What’s the purpose of your web site? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor’s shoes. What do they expect to find at your website?

Next you have to set your budget. Having these figures in hand at the beginning can help in your negotiation with the web design companies. But don’t reveal your budget. Always get quotes based on your needs first. The first thing you would probably do if you live in Liverpool is, go to Google and search for web design companies in Liverpool. Take the advantage of the global reach of the internet and search for web design agencies in UK. Also take into considerations if you have any technical staff you employ, would you need to do the maintenance of the sites yourself? If you do not have the staff, then web based solutions could be the right option for your web development, which are offered by many web design agencies in the UK, how would you find these companies? Just do a quick search in Google for web design agencies UK and it should bring up a long list of web design agencies in the UK. But then it is down to you to single out the right company for your web development needs. However, you could do a more specific search for certain areas like web design companies in Manchester, which would be more local so you can go to see your web development company when you may need to. Web design companies in London would tend to be more expensive compared to the rest of the country

Establishing your goals in this way allows you to clearly explain your requirements to the web design agency that you choose. In fact, these are the same types of questions that web development companies ask at the start of any project. Having the answers readily at hand means you have a better chance of getting the site that you want. Plus, the information you gather from these questions can help in choosing the right web development company.

Finally we come to the all-important step of choosing a web design company. Remember that building a website involves the separate skills of design and development. You need a company with expertise in both web design and web development. And if the firm has business skills, then better still, as you will find if you search for web design companies in Birmingham, they have a lot of al round skills in web development and offering web based solutions.

In fact the ideal web design and web development firm should also offer SEO consulting and marketing advice. Searching for web design companies Leeds would give you less choice of web development and SEO, however, if you searched for web design companies Manchester or web design companies London, you would find more companies with mixtures of different skill sets to make your web design and web development project successful, also the firm should be knowledgeable about the fast-changing world of ecommerce and be able to offer solutions such as database integration, content management, and shopping carts, for example. A firm that has this all round knowledge will be able to come up with ideas and advice that lead to total development solutions. So how do you find your dream design firm?

The first thing to do is to make a shortlist of website design and web development companies and check their online portfolios. See if their designs look like they’d work for your concept. Is the layout clean and easy to navigate? Is the image of the company presented well and is the website’s purpose immediately clear? Be wary of designs that are heavy with flash animations, or feature graphics but little text. This suggests the design firm values form over function which is ineffective if you’re trying to sell something. Check if the company has offered web based solutions in the past, ask if you can speak to any of their client who have had web based solutions and web development done from them. Remember, you want to find one firm that can handle both the design and development aspects of website creation. Finally, you should ask for customer references. Then, get in touch with existing clients and ask about their experience with the web design company.

It’s not easy to find the right website design company for your needs. But if you follow the above guidelines, you’ll be able to find the right web design agencies UK for your business. You can find web design companies in all of the UK’s major cities such as Manchester, London, Birmingham, Liverpool and Leeds.

How To Identify Fake Web Designers — And Choose A Real One

Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.

Unlike a big corporation, a small business generally has a tight budget–especially when it comes to advertising and promotion–to engage a big web design agency to serve their online marketing needs.

With the understanding that a cheap-looking website is not the best way to represent your business–or that you do not have unlimited funds to throw at web designers on the off-chance that you’ll get something that resembles what you want–there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.

Here are some tips on how to choose the right one to meet your small business needs.

Identify the Fake Web Designers

Check out their portfolio!

Do they look professional? Is the style of the designer something you would like to have on your own site? Are they logical, easy to use, and provide what’s needed to help customers achieve their (and the clients’) goals? That means that a lot of business development has gone into them.

Web Designers vs Web Programmers

There are many web designers who are actually programmers who know little, if at all, about design. They use templates that are created by other professional designers. Unfortunately, templates aren’t customized to your unique business.

Moreover, with advances in software applications, it is easier than ever to create and build a website. These software can help anyone build a website without knowing a thing. However, there is a distinct difference between creating and designing one.

Design, be it web or print, is about communication. Without the necessary design knowledge how could the programmers do an effective job communicating with your prospective customers?

How Can Good Design Help Your Business

Design is about you–what you know, what you see, and what you have to say. Behind every design is a vision, a purpose, a reason to be. Web design is not about decoration but communication; about making your words and vision visible, giving it form and body for all the world to see.

While the sales copy of your website remains vital for the effective selling of your products or services, the use of typography, color, graphics and layout help lead your prospects read and navigate your website.

This makes your page a pleasure to read and increases their overall user-experience.

A professional, well-designed website has been proven to increase sales!

Web Design Process

The web design process is also a matter of planning, what to include and what to exclude, good design, appealing text, how to sell, what business plan to follow, and more.

Like any other marketing medium, it requires a lot of work by individuals who understand what visitors and the search engines like to see: properly organized text. Combining a nice layout with SEO isn’t easy, make sure the designer understands both the human and search components.

The result is pages that perform well for visitors and rank high for specific keywords.

No doubt, there are many who can turn out professional websites, but few who will volunteer to spend dozens of hours consulting with a client, designing a clear and unconfusing website, and sweating over ad copy, pictures and all the major and minor details — in essence, creating a online marketing vehicle.

Online Marketing

The number one mistake that most first time web site owners make is that they don’t know what to do with their site after it’s designed. It is very possible to have a beautiful site designed for you and no one ever sees it.

A website is merely another means of marketing your products or services. With hundreds, if not thousands, of websites sprouting out everyday, competition is fierce. Having a “web presence” for your business has virtually become an understatement.

A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines. Your website need to rank reasonably well in search engines.

Moreover, small business should seriously look into harnessing the power of the social media and sound web marketing design to increase the exposure of your services and products to extend your reach.

Is a Website Just a website

In the online world, traffic and targeted prospects is the life blood for you website. A pretty website becomes a white elephant if no customer visits it.

Does the web designer practice what he preaches? How much traffic is his website receiving?

To get an estimation of the amount of traffic, go to http://www.alexa.com, enter his URL to get the traffic details. You’ll see the Traffic Rank for his website. As a general rule of thumb, if the traffic ranking isn’t within the 1st Million globally (e.g. Yahoo ranks no. 1), then his online marketing effort certainly has much room for improvement, even for his own business website.

Offline Marketing

Small businesses exist in numbers far larger than big corporations.

It is ever more important for your business to stand out from your competition with a professional, consistent image–your corporate identity, namely from your web design, company logo, to the offline marketing collateral such as business card and flyer designs etc.

Having the same company to design both your online and offline marketing collateral have significant advantages of consistency and cost.

Word of Mouth and Testimonials

Word of mouth is a good indication of someone who knows his stuff.

If he comes strongly recommended by trusted friends or family members, chances are he’s created design solutions that work for their business quite well. Ask them whether it was a good experience or not.

Most designers will have testimonials from previous clients on their website. It’s a good idea to see what his customers are saying about his services. Follow the web links and try contacting some of them. You should have a feel after talking to one or two. This also ensures the testimonials are not fake ones that were simply “made up”.

Chemistry is Key

You are going to have to share aspects of your business, from visions to operations to preferences to competition, with this person.

So it’s important that you feel comfortable enough with him to be honest about your business details and goals, as well as ask as many questions about his advise as you need to. Does the designer seem friendly and are they willing to answer all of your questions? Does he respond promptly to your emails and/or phone calls?

A good designer will keep in touch with you every few days, at least. You don’t want to get down to the final days of creating the site only to find out you don’t like it!

Look out for his modus operandi during the first meeting. He should be asking you extensive, detailed questions about your requirements and goals, in order to analyze your needs.

Someone who is more interested in telling you the different design packages he can offer you is probably more concerned about making a quick buck.

Website Maintenance

A common issue with most small business is a lack of technical skills. What happens if you want to update the content after the project has been completed? Can you update it yourself without any HTML knowledge?

Content Management System

Would your website be built on a content management platform such as WordPress or Joomla? This will allow you to update, edit and add pages on your own without going back to the web designer. Thus saving time and cost.

Engage your Customers via Blogs

If you are marketing your business on the web and you don’t have a blog, you will always be beaten down by your competition.

A Blog platform allows you to do things no one else in your market can do with static websites. This means you don’t just have a web site, you have a search engine magnet and an interactive community builder that will drive targeted, willing-to-buy visitors to your site.

Price

This is an important factor for any small business to consider.

Although there is no clear-cut rule as to what an “average” price for web design is. In most cases, you get what you pay for. You are paying for this his expertise, time and experience.

Be realistic about your budget. You may not have all the bells and whistles such as animation and special effects.

It is more important to create a successful website that has a good position in the search engine and one that you are very happy with the look and function of than to save a couple of bucks. If you get a good site, your site will be able to grow with your company and, hopefully, that’s for a very long time!

The savvy, experienced web designer can implement your ideas and enhance them, spotting possible pitfalls and making recommendations along the way–and he’ll help you to understand the procedure and give you the benefit of his experience and understanding of the Web, so that you come away not only with a website, but with an enhanced understanding of the Web and online business. In short, he’ll work with you and be effective.

Graphical Updates Of Web Designs

Web design is creation of designs in the web pages of the web site. Web design constitutes more innovated and technical aspects with huge information. Web designs are the process of modeling, designing, structuring and executing the aspects which are suitable for the web site. Web designs may comes up with collections of more designs as per the ideas and plans to make the web site with more new web designs. Web designs include contents, files, tags, update pages, graphics and so on. Generally web designs comprises of innovated and graphical techniques as well as they are created to become easy approachable to the web searchers and it is done using wide understandable techniques.

Generally, web site comprises of web designs and web designs forms major part of the web site. Today, in this competitive world web design fetches more demand and it comes through all over the world. Nowadays, most of the people started knowing the need of the web design and started utilizing it. Hardly web designs become more important and essential for every web masters who handles web sites. Web designs provides well designed and graphical web site to the web searchers and also for the web masters. Web designs are done by the web designers and if they design the web completely, then it can be said that the web site fetches more offers from the customers as well as more response among the web searchers.

Nowadays, most of the web designers are capable of offering efficient technical and graphical web designs to the web sites. To make the web design effective and efficient, then the web master should provide and use some techniques and tips for it. Generally an efficient web design comes up with good presentation of graphics and designs. To make it efficient, professional web site designer’s help can be taken and they are the one who can provides efficient web designs to the users. Generally, web designs constitute text, graphics, designs and images. Web masters designs web sites to increase the traffic, rankings and links in the major search engines such as Google, Yahoo and Msn.

Web designs can be made using efficient web designers and he may use more application such as CSS, HTML and many other kinds of languages. Every web designs made by the web designer should be compact and the web design created should be structured has it is easy approachable and easily understandable to the web searchers. When proper web designing is done for the web site, then the particular web site fetches more demand among the web searchers as well as the web designers come up with more popularity among the people.

Web Design-Impact Beyond Measure

Like a ‘mind-boggling’ yet enthralling Pablo Picasso painting, it is essential for websites to create captivating and thought-provoking material to lure an audience and, secure a solid fan base. Naturally, abstract paintings require quite a bit of out-of-the-box thinking when deciphering the artists’ vision, thought and message. This is the kind of allure that a website needs to uphold so that it can become successful over time. By ensuring that users are sufficiently stimulated on a continual basis companies will eventually attain devoted subscribers. This is what every company desires, though the trick is to develop a site that is not clad with complicated design elements (which could affect usability) and bland content that’ll bore browsers to tears, but to establish an effective balance.

Of course, if a website does not contain substance one cannot expect a great response or loyal following, now can you?

According to research, a website that has relevant and informative content can help to position a company as professional in view of the interested and targeted consumer. If a website can clearly and efficiently show a potential customer that the company is knowledgeable and up to date in their field of expertise, the consumer becomes confident and trusting of the services offered. Take into account that a web site is multi-functional entity that serves as a communication tool, thus it plays a central role in improving the impact and image of a brand. Consider your website a personal interaction with both current and potential consumers. Because of this very notion, even the slightest ‘balls-up’ can jeopardize a company’s reputation. Yet, however gripping a website’s content may be design elements have a dramatic, if not crucial impact and contribution to make.

There are a few prominent aspects of a website that is greatly influenced by web design. Keep in mind that web design’s influence on the success of a website runs deep. These are but a few significant and fundamental elements that are magnificently affected by web design.

Usability is key

When a user punches a few keywords on a keyboard, instant and relevant information and a no fuss policy is expected. Instance coffee and fast-foods bears testament to how today’s world has evolved into a fast-paced, ‘I want it now’ society. The Internet is certainly a result of this mindset. Life has become easier, like baking a cake from a box. Most users have a short attention span, when it comes to finding the information that they need and want. Because of this very reason, usability is a vital. As far as making content easy to find, with good web page design, a user should not have to wonder what to do next. Navigation is there for a reason and, makes thing easier and get information to the user ASAP!-which is what you want. The next step should always obvious. The easier it is for customers to find what they are looking for the likelier they’ll buy or enquire.

It’s like being stuck in the queue at customs at the airport, waiting for your turn to be serviced. Frustrating isn’t it?

It’s been noted that too often web sites are focused on looking attractive without considering the user. Many have won prestigious design awards, yet perform extremely poorly and as a result lose customers by the thousands. According to research 50% plus of online sales are lost because visitors aren’t able to navigate through a website and find what they are looking for. Another factor that plays a major role is how long it takes for a website to load. Research states that it makes good sense to ensure that a website loads fast. Studies have shown that if visitor are forced to wait for more than 8-10 seconds for a page to load, clients run a serious risk of losing potential consumers.

As a rule of thumb, every single web page should load in at least 8 seconds or less, preferably on a 56k modem.

Flash has been named as a huge factor when it comes to the usability of a website. However, Flash has become a popular tool in internet marketing and is now widely used across the web. But, there can be drawbacks so it needs to be carefully determined whether or not a site will benefit from its use. One of the benefits of using Flash is the visual appeal of it. It can be used with navigation, by adding interesting visual graphics. Although, one disadvantage about using Flash is that not all internet browsers have a Flash player moreover, not all users may want to download it. Needless to say, Flash technology tends to discourage usability for very apparent reasons. Flash can cause bad design, break the Web’s fundamental interaction style and it also consumes resources that would be better spent enhancing a site’s core value. Approximately 99 % of the time, the presence of Flash on a website hampers the usability and distracts the attention from the site’s core value and purpose.

Perhaps, Web designers interested in enhancing usability and their site’s overall business presence should use Flash sparingly?

By focusing on improving usability, web designers are able to keep users interested, for the long haul.

Our lives are filled with colour. What would the life be like if we lived ‘black and white’ lives? Colour adds interest and can determine whether a website is fresh and alive looking or it can also create a dull and dreary image, which is not what any client wants. In the world of web design, bad colour schemes can make a site look unfriendly, amateurish, and inaccessible. So, it comes as no surprise that over 80% of visual information is related to colour. There are various reactions to colour which are instinctual and cross universal and cultural boundaries. According to a 1997 survey by Cooper Marketing Group, Oak Park, IL, power is represented by the color scarlet red for 25% of respondents, black for 17% and bright violet blue for 13%. More than 55% of those surveyed chose one of these three colors out of 100 colors. Fragility was most represented by pale pink (27%), white (9%), and pale lavender (9%).

Note that colors can be perceived by people as different moods and emotions. When designing a site one should consider the mood that needs to be portrayed. These moods can vary from person to person, depending on their life experiences. Web design which achieves successful marketing results is sensitive to the cultural, instinctual and iconic meanings of colour in relation to the product or service being promoted. More importantly, it also considers the cultural backgrounds and gender of the targeted clientele. Avoiding the extremes of sheer garishness and boredom, effective design displays symphonic colour arrangements of shades, tints, tones and complementarities to tantalise and maintain interest. Adding textures too can alter colours – a roughly textured surface makes a colour seem darker, while a smooth surface lightens the same color.

Although, it also stands a designer in good stead to know what colours signify. Different shades of colours work well in different situations. For example, using very saturated colours all the time is not always good, by using shades that can make certain things stand out more or less than others. For example, it would be good to have elements in the main content stand out more than in the sidebar, because that is where you want to draw attention. When making sites you have to use your common sense when picking colours. For example, if you were making a business site you wouldn’t use bright pink, because this would look childish and unprofessional. Another example, if you were making a laser eye clinic site, you wouldn’t use red as this would imply danger and blood. Scary.

These days computers support millions of colours (16bit or 32bit) meaning the compatible colours between systems have increased. The new palette, based on 16bit systems, is the web smart palette which supports 4096 web smart colours. When changing colours you must ensure the contrast between the colour and the text on it is enough for people with poor eyesight to see, or at least offer a high contrast version. There are sites with grey text on slightly greyer background making it very hard to read, this is bad accessibility wise. Also note some colours can be annoying together, for example some people have difficulty looking at green and red together, green text on red would be a very bad idea. In most instances, finer details are forgotten and falls by the wayside – consider color blind people on the web, ensure they have options to see a version they can actually read.

The Impact of Web Design on Conversion Rate
A simple description of conversion on the web reads as follows; Conversion refers to the form that an interested party fills out in order to buy a product from a company. A Web Site Visitor Conversion occurs when a user takes key action to do so. Conversions can be macro (the most significant action) or micro (one of the many actions that precede the macro conversion). For most sites, conversions are what can be directly or indirectly traced to a financial return. Spending money on search engine marketing or online advertising might be a waste of your resources if a site is a poor converter. Inevitably, conversion determines website profitability.
Once again it is essential to make a web site to easy to use. If not the less chance there’ll be of people buying.

Interestingly enough, making a site accessible is a legal obligation in many countries. Inaccessibility can affect sales, as visitors will find the site impossible to use and go elsewhere. Apparently a typical inaccessible site could be losing 5% of potential sales because of this. Many designers only pay attention to Internet Explorer. The justification for this is usually that 99% of the site’s users use IE. It never seems to occur to the designers that perhaps the reason they have so few visitors with other browsers is that their site is fundamentally broken – it doesn’t work in anything else.

Percentages of people not using IE varies from site to site.
Approximately 80-85% of web users are using IE on Windows, which means that an average site that does not work in anything else could stand to lose 15-20% of sales. Visibility is also an important factor. For instance, when a user decides to buy a product, they add it to a shopping basket. How do they add it? By clicking a button or link. But what happens when they can’t see the button? They go elsewhere. There are plenty of sites out there with buttons that are too subtle, or don’t say the right thing, or are hidden away at the bottom of the page. “Add” is considered an ineffective button text. “Buy” is fairly successful. “Add xxx To Your Basket” is great. “Add xxx to Your Basket” in big letters on a big, bright button, near the top of the page, is even better. Calls to action, like this, don’t have to be bland but they must be obvious and clear.
Sites which are just call to action according to research could earn a 1% to 30% increase in sales as a result.

The impact the web design has on SEO (Search Engine Optimisation)

It is a known that having a Web site rank well in search engine results for searches on specific keywords/phrases. If a Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on the listing, and actually visiting the site, will drop dramatically. Optimizing a site and content for a search engine, for a better ranking in SERPs, is known as Search Engine Optimization (SEO), yet many Web developers/designers either don’t take time to code a site properly or don’t know how to do proper SEO. The basics of code optimization are just sound HTML coding practices; when followed, they go a long way toward SEO. There is a lot you can do to optimize your Web site for search engines from the code level.

The first rule of SEO is not to design your site in such a way that the code prevents a spider from being able to index it. This means avoiding pages which are 100% graphics and no text, such as pages that contain all images, or are Flash-only. Furthermore, if the first thing a user encounters is a log-in page, before being able to see the site’s content, then that’s what a spider will see and it won’t go any further, either. If you’re planning to build a Web site entirely in Flash, Don’t. If you have no choice, then read my previous column, Search Engine Optimization and Non-HTML Sites. To find out what a spider sees on your site, run a spider simulator on a given page. The simulator will show you what text the spider sees and what links it finds. There are many good ones on the market at various prices. If you’re looking for something that’s free, I’d suggest Search Engine Spider Simulator.

There’s certainly plenty of room for further impact, depending on the subject matter, in regards to information architecture, copy writing, interface coding as part of web design or the layer of graphic design (usability). Web design encourages confidence and trust in the site as it is able to look legitimate and “professional”, depending on the design elements chosen. Web design can maintain a clear, consistent and unified message and operation. Obvious as it may be, a good site should be memorable. Being memorable, and making sure you stick in the user’s mind, is dependent on a lot of factors. It’s no good if your visitors remember why you are great but don’t remember your name.

Web Design is The Essence of Your Business

Web Design is Fun. It is undeniably a practice of design, a process by which problems are solved. For the millions of web surfers out there, your web design is their first impression of your business and your credibility. The key issue in web design is how to add value to the user’s experience, how to make them feel that they truly got something out of visiting your web site. User-centered web design is all about giving the control back to the user, which brings us to the term Accessible Web Design – the art of creating webpages that are accessible to everyone regardless of any device in use. No doubt web design is important, but usability in the other hand, is king. This importance will lead you to find a professional to design your web site right. The complexity of the resulting web design is somehow determined by the goals and budget and affordability in this aspect, is in fact a reality.

Design ideas don’t have to be hard to find. For you out there that have specific ideas which are ready to be implemented, you just need someone with the technical know-how to turn them into web reality. Get ideas about the latest web design trends and communications concepts by looking analytically at your competitors sites. Evaluating example products is one way to get ideas for detailed design. From these set of ideas, you can then conclude on your final approach on how you want your assigned designer to get the whole thing done.

Flash is already the Web’s standard for dynamic web animation. In creating original cutting-edge design there’s nothing better than using Flash Web Design. It is by far, a very versatile and popular method to add eye-catching action to your web site. Flash is also probably the trendiest technology currently used in web design. However a slow-loading web page or flash movie makes seconds seem much longer, if you happen to “overdo” it. Flash does not only associate itself with animations but also as great complimentary values to other media such as presentations, videos and audios.

When you create your own web page keep the importance of shape in mind. You don’t want certain things to be in the extra large department when other items such as your text is relatively small to keep up with the overall ratio size of the presentation. Another important item to consider in your websites is the level of seduction. Yes, you read that right. If you’ve ever got lost in the maze of some websites, you’ll know the importance of intuitive web design. Seductive websites provide users the reason to stay longer by providing good typography and by not underestimating the importance of navigation. Knowing the importance of this, you cannot afford to take a chance on any trial-and-error method. The importance of writing quality web content is also equally important. Nevertheless, until recently, though, a greater emphasis has been placed on the importance and overall influence of color in the field of web design.

Web design is a complex discipline that involves a wide range of skills. In fact, I’d go as far as to say, web design is information design. In my experience, web design is primarily about the business. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions – Who is my audience? An extraordinary web design is mandatory to a successful business, hence the goal of web design is simply not merely to dazzle, but to deliver information to the widest audience possible. Web design is exciting, it changes day by day. These changes will reflect your company’s complete product and service presentation. Web design has always been made up of some basic premises, and if you understand them you can help deliver pages that will impress and illuminate your readers. A successful Web design is paramount to a successful business.

How to Choose Web Design Company?

Web Design Company

There are many people on internet who call themselves as web designers and web design companies. Many people do it for fun, as a hobby or part-time. Web design companies full-time operations are way to go.. Web design companies doing it for living will take your project seriously. Make sure your web design company has done enough research on internet technologies.

5 firm steps for finding the right Web design company for you

1. Assess your needs:

A professional Web design company will work with you rather than for you. It will help you in defining your organization’s requirements. Still, you should have a basic idea of what your web site can do for you. Will it serve as an informative catalog? Will it grab new clients? Will it strengthen relationship with your existing clients? Will it serve the needs of your workers?

There are few initial requirements your organization should aware of:

The intended audience for the Web site

The intended goal of the project

Anticipated budget for the Web site

How the project will fit into a larger marketing/corporate scheme

The individuals/departments within your organization responsible for the project

These initial requirements will help you finding web design firm best suited for your project. You should document them and use them as a basis for evaluating each web design firm. This document will serve as your benchmark to measure each web design firm.

2. List Generation:

You can use many ways to search web design firm. There are strengths and weaknesses on selecting a method to search for web design firm. Combination of different approaches will be your best bet in hunt of web design firm for your project.

Competitors’ web sites:

Look for web sites of organizations that you like, mainly web sites of your competitors. Sometimes you have to look for web sites other than your industry. Mostly, web design firm includes site credits (example: developed by 4MDESIGNERS). You can simply visit web design firm’s web site and carry on your analysis. If you cannot find the credits on the site, feel free to contact the organization and ask which Web design firm is responsible for the web site? You can at least have some comments about that web design firm from the organization you will be contacting.

Ask your Social Circle and Family:

Ask your friends, colleagues and family which web design firm designed their web site, or if they otherwise recommend a web design firm. Find out what they liked or disliked about web design firm and about web site they developed for them. Few companies’ produces better results when they are given Start-Finish task while few are more inclined towards doing particular task.

3. Short List

By considering above mentioned you organization should create a short list of 4-5 web design firms that are best suited for your project.

Evaluate their work:

When its said evaluate, it means you have to evaluate their portfolio, kind of web sites they have developed. If you want to sell products online, you should look for proven ecommerce solutions web design firm has developed.

It’s essential that you research a web design firm’s work so you can evaluate their potential and quality standards. A web site does not have to be flashy or very interactive to hit the deck, but you must appreciate web design firm’s design sense. Also, consider hiring a firm familiar with your particular industry.

When evaluating web design firms, note geographical location of their clients. A Web design firm that has worked with clients in many geographical locations will have a more global approach to your Web site.

Avoid Freelancers:

Don’t select a freelancer for your project on a freelance basis, to design and develop your organization’s web site. It is rare to find a single person capable of handling all development, visual, technical and web marketing elements that make an effective web presence. More over, by depending on an individual, your organization is at risk of losing its time and money should anything occur to that one individual?

Determine what other products/services the Web design company can offer

What kind of value-added products or services can the design firm offer? Internet Marketing and Web site promotion? Newsletter or email campaigns? If your organization is not currently dealing with a print design agency, for example, this might be a factor for dealing with one group over another. Similarly, can the firm provide database and software development should your organization wish to Web-enable some of its existing systems or processes?

During this stage, your organization should make contact with the potential Web design firms that are on your shortlist.

4. Get Quote/Proposals

Good web design firm will always be ready to submit a proposal for your website along with defined timeline, deliverables and terms & conditions. When evaluating proposal, look how they communicate with you using their website and digital documents.

Maintain a list for each proposal, consisting of its strengths and weaknesses, and the strengths and weaknesses of the respective Web design firm based on its other materials (Web site, portfolio, brochure, case studies, etc.).

5. Evaluate Proposals

After your organization has received all proposals, review and compare them with each other. How do they fare in terms of presentation? Do they present upgrade paths for your project, going beyond the needs of the immediate goals outlined?

6. Think ahead.

Over the past year, many of web design companies of different sizes have emerged, closed their operations or cut back. It’s important to ask web design company about long-term relationship.

The Debate Over Choosing A Web Design Company

When you’re looking on the best way to design your website, you should start with the layout of your site. Thus, it’s imperative that your web design company should be related to your business enterprise model. The majority of the company owners prefer doing this work independently. Because of this, any design you have must be professional and fashionable. As a way to do so, you will have to have a very customized website for your organization.

If you need your site finished in a rush, it’s essential that the web design company will be in a position to complete it in an acceptable period of time. You will receive a website which will continue to keep your visitors engaged and interested in what you’ve got to offer you. If you have made the decision to develop a web site for your company in PHP then you’ve got to hire PHP developer who is best or search for the ideal PHP development company which may deliver you excellent site.

A website will help to connect the visitors with the provider. Everyone knows that a site can be of fantastic aid to a business but then to be able to derive the vest possible results it is crucial to pick the very best web design company. Website has changed into an amazing medium for business proprietors to reach out to their clients and increase sales. A company website will help to grow your brand on the internet and the site must appear great when compared with your competitors to remain in the market.

It will become imperative that you select a web design company which is both dependable and inexpensive. If a company is unwilling to disclose the specific services they intend on supplying you with, this ought to be considered a red flag for you to move on to another company. Some companies also supply online shopping that is the demand of this modern age. Thus, be sure that the final chosen web design company has the complete grasp of your company.

With the growth in the usage of social media and internet advertising, it is now essential for a company to indulge in Web Design for superior business benefits. So if you’re a business you will need to have across what you can do to help your clients or any offers you might have. Unless you operate a web-based organization, you likely do not have web design experience within your organization. As your company grows so will your site. Therefore, picking an ideal web design company in line with the budget is very much important to keep up your organization on the market.

The search engine optimisation company should eliminate weaknesses in your site’s meta tags, descriptions, and structure as a portion of their expert services. A capable SEO company can develop your digital advertising and marketing plan so that you get a cost-effective, okay solution, providing you the flexibility to resist the limitations and keep up a strategic distance from the costs and hazards of standard marketing and advertising procedures. Deciding on the best internet hosting provider is a significant choice. An internet marketing service would help a business to maintain an internet presence of terrific importance. Promoting your organization on a worldwide level, while attracting your prospective clients, is the best purpose of any company and a custom designed website can help you to accomplish that.

Finding a reasonable company is important from several facets. Depending upon the correct web design company to design your site may be intriguing sometimes if you’re not certain about what you ought to expect from a web design company.

You will have to search thoroughly to pick the one which suits your need, liking and budget perfectly. It is extremely easy for a company to take credit for a specific website. Thus, take a look at the customer support features and schedule consultation with the company that you are seriously considering. Along with a lot of other facets, the very best web design company will keep SEO in mind. Employing a reputable web design provider matters because it is going to ensure you a functional and appealing site.

When it has to do with the online businesses, they know the value of their websites in developing their business for a consequence of which they require the need of a very good company. An excellent web design company ought to be offering a very clear and precise design strategy. An expert web design provider knows the vital elements of superior web design, which are the things which keep website visitors engaged and interested.

Web Design Vs Graphic Design: What’s The Difference?

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

Trends That Set You Apart: SEO Techniques That Every Web Designer Should Know

If it was a decade back, then the term ‘SEO’ and web designing wouldn’t have gone parallel. But today the thing is something different. The web-smart world wants more from us and being exclusive is the first requirement of the customers. Webbing the business in a smart way along with decorating and designing the website for a fresh promotion is the new in nowadays.

Web designing incorporates a lot of strategical tasks and implementing them one by one enhances the front-end beauty of the website. It combines a lot of work with the frameworks, the programming languages, CMS or Content Management System, pre-decorated templates, web designing tools and hosting platform. On the other hand, it takes a lot of planning, sketch, graphical designing and strategy building for designing websites. A web design company deploys professional and experienced web designers who will perform all these tasks single-handedly.

The major job of a web designer is to produce the perfect UI & UX designs that will allure the viewers with its unique design. But, today, most of the web designers need to know about a little bit of SEO that will help them to understand its significance in terms of generating traffic to the website and allows them to comprehend its importance in the designing field.

SEO or Search Engine Optimization involves the process of optimizing the website by analyzing the site itself. This is connected to the designing and coding of the website for which the designers should be in the practice of these methods. So, that is why the designers should keep in mind certain things before designing the website.

Mobile Responsive Design
The demand for the mobile first designs has taken the interest of the consumers due to the major shift of searching methods from desktop to mobile. As the huge number of customers is using the smartphones nowadays and search almost everything from their smartphones instead of switching on their desktops and PCs, designing responsive websites has become a necessity for the entrepreneurs for increasing the visibility of their websites. The emergence of Google’s mobile-friendly algorithm has also facilitated the mobile responsive search results, pushing backward the nonresponsive websites in terms of amenity.

This has invoked the designers to use the mobile responsive templates and tools. The designers should use coding & programming that is utterly suited for mobile. The contents should be fit in the screen resolution of the mobile and the layout should be mobile first for the smooth access from the smartphones or cross platform devices.

URL Orientation
Search engines can’t find ambiguous and vague URL identity. The clear format of the URL makes your website SEO-friendly. With a perfect URL, the chances of getting the visibility to the viewers are more. Moreover, incorporating keyword phrases with the URL allows your users to identify and find the URLs easily and quickly. A designer should know about this so that they can easily collaborate with the SEO team of their respected companies.

Enhancement of the Website Speed
Improving the site speed is the major part of the SEO. Google’s algorithm supports the websites that have a good loading speed and disapproves the sites whose loading speed are worst! This is because the users don’t like websites with low loading speed and chances of the increase in the bouncing rate also raises up. Thus, improving the speed of your site is a much-needed thing, which can’t be optimized without the help of the designers. The speed augmentation process lies within the back-end service provided by the designers which include optimizing the database, minimizing HTTP requests, compressing images, reducing server requests, minifying resources, enabling the browser caches and accessing a CDN or Content Delivery Network.

Without the perfect knowledge of SEO and without the comprehension of the importance of site loading speed on SEO, the designers won’t understand its significance. So, for a perfect collaboration, the knowledge of site loading speed is required for the designers.

Pertinent Title Tags
Exclusive & relevant title tags are important for phrasing up an online document and those title tags are only used in the rich snippets aftermath. These title tags are displayed in the SERPs, on the browser, and on the external websites and should be smaller in size so that Google can easily catch them up.

Validated HTML5 And CSS3 Usage
HTML5 & CSS3 enables your website to fit in any resolution. HTML5 is advanced with much more features than the HTML and CSS3 enhance the downloading speed of the page. Authenticated HTML5 & CSS3 helps in implementing good coding that will optimize on-page SEO easily.

In most of the web design companies, the perfect collaboration of SEO and web designing teams is the major requirement because their harmony optimizes the entire website which results in bringing clarity on the front-end website with an aim of increasing more traffic and enhancement of conversion rate.

As the owner and the Managing Director of RL Infotechh Solutions, RL Ganguly has gained a vast knowledge and a good deal of experience in the field of web development & designing. His previous working experience in the renowned web design companies has enabled him to pen down on this topic.

Web Design Companies – How To Choose The Right One For Your Business

Your website is your company’s calling card on the internet so you need to have one you’re proud of and does the job it’s meant to, and offer pleasant viewing for your browsers which can only be achieved with quality web development. That means getting a professional web development company to develop your site and create web based solutions for your business. But before approaching a web design company, you should clarify your requirements. Here’s how you do it.

Firstly, you must establish your goals. What’s the purpose of your web site? Are you selling products, displaying your portfolio, announcing your services? What do you want your visitors to do? Put yourself in your visitor’s shoes. What do they expect to find at your website?

Next you have to set your budget. Having these figures in hand at the beginning can help in your negotiation with the web design companies. But don’t reveal your budget. Always get quotes based on your needs first. The first thing you would probably do if you live in Liverpool is, go to Google and search for web design companies in Liverpool. Take the advantage of the global reach of the internet and search for web design agencies in UK. Also take into considerations if you have any technical staff you employ, would you need to do the maintenance of the sites yourself? If you do not have the staff, then web based solutions could be the right option for your web development, which are offered by many web design agencies in the UK, how would you find these companies? Just do a quick search in Google for web design agencies UK and it should bring up a long list of web design agencies in the UK. But then it is down to you to single out the right company for your web development needs. However, you could do a more specific search for certain areas like web design companies in Manchester, which would be more local so you can go to see your web development company when you may need to. Web design companies in London would tend to be more expensive compared to the rest of the country

Establishing your goals in this way allows you to clearly explain your requirements to the web design agency that you choose. In fact, these are the same types of questions that web development companies ask at the start of any project. Having the answers readily at hand means you have a better chance of getting the site that you want. Plus, the information you gather from these questions can help in choosing the right web development company.

Finally we come to the all-important step of choosing a web design company. Remember that building a website involves the separate skills of design and development. You need a company with expertise in both web design and web development. And if the firm has business skills, then better still, as you will find if you search for web design companies in Birmingham, they have a lot of al round skills in web development and offering web based solutions.

In fact the ideal web design and web development firm should also offer SEO consulting and marketing advice. Searching for web design companies Leeds would give you less choice of web development and SEO, however, if you searched for web design companies Manchester or web design companies London, you would find more companies with mixtures of different skill sets to make your web design and web development project successful, also the firm should be knowledgeable about the fast-changing world of ecommerce and be able to offer solutions such as database integration, content management, and shopping carts, for example. A firm that has this all round knowledge will be able to come up with ideas and advice that lead to total development solutions. So how do you find your dream design firm?

The first thing to do is to make a shortlist of website design and web development companies and check their online portfolios. See if their designs look like they’d work for your concept. Is the layout clean and easy to navigate? Is the image of the company presented well and is the website’s purpose immediately clear? Be wary of designs that are heavy with flash animations, or feature graphics but little text. This suggests the design firm values form over function which is ineffective if you’re trying to sell something. Check if the company has offered web based solutions in the past, ask if you can speak to any of their client who have had web based solutions and web development done from them. Remember, you want to find one firm that can handle both the design and development aspects of website creation. Finally, you should ask for customer references. Then, get in touch with existing clients and ask about their experience with the web design company.

It’s not easy to find the right website design company for your needs. But if you follow the above guidelines, you’ll be able to find the right web design agencies UK for your business. You can find web design companies in all of the UK’s major cities such as Manchester, London, Birmingham, Liverpool and Leeds.